The implications of Facebook’s new Events offering

Facebook’s latest announcement, a free platform for paid-for events is huge news. Facebook’s e-commerce capabilities (or lack of) have always been a stumbling block for the platform, which undoubtedly drives huge amounts of top of funnel intent, but… Read More

The Differences between Boosted Posts and Facebook Ad Campaigns

One question I get asked almost every time I deliver a social media training session is, “what’s the difference between a Facebook ad campaign and a boosted post?” It’s a fair question, in a lot of ways they’re… Read More

5 Mistakes You Could Be Making in Your Non-Profit Facebook Campaigns

We get it – if you’re working in marketing at a non-profit you’re probably wearing a million different hats. You can’t possibly be an expert in everything, and you often don’t have time to learn. This post is… Read More

Digital Marketing Weekly Round Up (20/04/18): Video Special

Obviously the biggest news of this week is IT’S WARM. So in case you’ve spent this week “working from home” to catch the most of the sun, here’s what you might have missed in digital marketing news… YouTube… Read More

Digital Marketing Weekly Round Up (06/04/18)

We took a cheeky day off last week to allow more time for dairy-free chocolate eggs, but we’re back in action now, so let’s hop to it… 1. Facebook shuts down Partner Categories Behind the scenes at Facebook,… Read More