Google is the first port of call for research on almost any topic, but staying on top of its latest changes can feel impossible. The search landscape is always changing – introducing news carousels, AMP results, local results, or updating the algorithm to mobile first – Google doesn’t sit still. It’s often difficult for organisations to keep up with the latest layouts and algorithm changes, let alone keyword trends and paid tactics. It’s critical that your organic search strategy takes into account trends in paid search and the holistic layout of a search results page – if your target keywords return mostly shopping results, reaching any position below position 3 could be a wasted effort.
Organic visibility analysis
We identify the most common search queries relevant for your business and analyse your visibility for those queries, including organic search results, local pack, and featured snippets, for example. We’ll provide recommendations and an action plan for the greatest areas of opportunity, whether that’s improving your rankings on high volume terms, or identifying long-tail queries where you can deliver tailored content to secure high click through rates to increase your traffic.
Keyword research and copywriting for web
Writing for an online audience requires a blend of keyword research, user intent analysis and UX. If you already have your target keywords defined, we can work with your brand’s tone of voice to target those keywords, either rewriting your website text from scratch, or reviewing and tweaking existing copy with your target keywords in mind. See also: Copywriting.
Optimising content for specific keywords isn’t enough. It could be that a poor crawl rate, weak backlink profile or poor internal linking or other technical issue is holding your site back. We can audit your website in line with Google’s recommendations to identify any weaknesses and help you to resolve them.