Your audience is exposed to thousands of pieces of content every day. Ensure you’re there when and where it counts.
Some of our clients choose to work with us only to create their social strategy, provide in house training, and then hand over the reins. Others like us to keep hold of the heavy lifting, and completely manage campaigns, staying in touch on results and updates. However you prefer to work, if you’d like to improve your brand awareness and traffic, there will be a strategy that will work for you.
Each social platform has its own nuances and opportunities which can be difficult to navigate. Your audience here is receptive to content, but dislikes their entertainment to be disrupted. We can provide analysis and strategic recommendations to help you reach your most relevant audiences either organically, or using paid tactics. Not only the right targeting, but the right content is critical to getting your audience to engage.
Since the Facebook algorithm update in 2018, a robust paid social strategy has become essential, as the reach of organic posts has been limited. If you’re struggling to reach the volumes of people that you used to reach, get in touch. Paid budgets don’t have to be high to regain your place in those users’ newsfeeds.
Google is quickly becoming the gatekeeper to more and more points of communication with brands and organisations. In 2016, Google declared that YouTube reaches more 18-49 year olds than any TV network, giving you access to put your message in front of a huge audience at a fraction of the price of a TV campaign. Like paid social, YouTube can reach your audience at a relatively low cost, perfect for complementing campaigns you have running on other platforms. You don’t need to commit a set budget up front, and can see which audiences respond best to your video.
Display advertising is all about reach. If you have a campaign message or product that you want remembered, display allows you to get in front of people again and again, nudging them to convert. Whether you buy on a cost per click basis through Google’s Display Network, or a cost per impression basis through other media partners, we can help you identify whether display would be a channel that is right for you and your objectives, and the best tactics to employ.