Measurement and Tracking

We thrive on data to make sure that businesses of any size aren’t wasting their time or budget on ineffective marketing.

Does this sound familiar?

Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Although this quote originated in the 1920s… it’s still true for many brands today. Whether your marketing budget rivals Coca-Cola, or you just need to understand where to invest resource rather than cash – we can help you be more effective and efficient with both time and marketing spend.

Marketing investment analysis

Using your Google Analytics, AdWords and/or CRM data we can analyse where your spend is most effective and how your current customers discover you.

We’ll analyse performance from awareness and discovery to conversion channels, reviewing trends over time and how that effects your performance. Our analysis can be used to inform your future marketing strategies and find budget efficiencies. Which campaigns, creative or platforms have been most effective?

Google Analytics

Google Analytics is the cornerstone of data for many organisations. It’s user-friendly, quick to access and simple to configure. We can help you get the most out of your website, reviewing which pages are most valuable, where consumers experience difficulties, and what you should be doing more of. We can provide one off reports and recommendations, face to face training sessions or ongoing support.