It feels like supermarkets have reached a turning point this Christmas. With seasonal ranges only on shelf for a matter of weeks, it’s the perfect time to trial new products and inform your NPD for the rest of the year. And this is exactly what we’ve seen, with an explosion of vegan and free from products on shelf. My personal favourite so far has to be the Lazy Day Vegan Tiffin Box (tastes as good as it looks). But as we sit down to feast, it’s a good time to reflect on how NOT to market to cruelty-free, ethical and vegan shoppers. Read More