When you’re working on a project for social good, you don’t usually have a ton of spare cash. We’ll never recommend unnecessary advertising spend, or project work you won’t benefit from. We call this radical idea responsible communications.
It’s easy to burn money when you start looking at marketing or advertising. And yes, there will always be an element of doing it right, vs. doing it well. But an effective campaign can still be a lean campaign. A functional website can still be a low-cost build. Your service users and customers simply need to be able to discover you and what you stand for without all the dancing ponies or celebrity endorsements… which may be easier said than done. This is why strategy and creative development is so critical – effective planning will save you heartache (and cash) further down the line.
Our belief is that any marketing campaign or strategic communication needs to have a purpose. If you’re a small start up, or a not for profit, you don’t have the bottom line for vanity projects – and that’s ok. We’d rather work smart than work flashy.